Retirement Campaign Retirement Campaign
Retirement Campaign

Jelly Bean Jar Photography

As part of a retirement campaign, we developed a creative concept using jelly beans to inspire our members to engage with their retirement planning. To amplify the message, we launched a social media campaign that encouraged sharing to broaden our reach.

I served as the photographer and managed the entire visual production process from start to finish. I sourced props and set up a dedicated photo shoot. Using studio lighting, custom backgrounds, and themed props, I created a series of distinctive images tailored specifically for the campaign’s aesthetic and messaging.