Social media campaign

Calendar Photo Contest

I worked closely with our social media team to create our Calendar Photo Contest, which is repeated annualy. I created our first contest design, and this featured design was used until 2022.

I created a consitant brand style that showcases past winners and encorages photographers to enter for a chance to be featured in our calendar. I created a variety of elements for the promotion, including:

• The contest entry page - I sourced the online software, which handled entries and votes, and designed the page.
• Instagram story - I desined a multiple-screen animated story, where users could "vote" for their favorite photo in anticipation of that year's contest, using last year's winning photos.
• Supporting items include a screen for the branches, Facebook post, Instagram post, Twitter (X) images, a Youtube thumbnail and email designs.

Many times I have also been involved with the judging for the contest. One year I helped lead the team through a revamped judging process. I developed the judging mechanics and created custom web tools to assist in a fair selection. The printed calendar from that year can be viewed here.

• View: 2021 Calendar
• For: Mountain America Credit Union
• In use between: 2016–2022
• Skills: Design Web Development Branding User Experience